By any objective measure, the amount and degree of change in organizations continues to move at rapid pace. In his book The World Is Flat, Thomas Friedman explains how the convergence of technology and events has created a world condition in which countries, companies, communities, and even individuals must run faster just to stay in place. At Star Force , we believe the success of any business is rooted in the strategic alignment of its purpose, people and processes.

Organizational Development, anchored in driving change and transformation, is a useful field of practice that helps people and organizations work toward collective outcomes in a way that considers both organizational and individual interests. We believe expertise is not just held by the “experts,” but exists throughout the organization – especially by those who are closest to the problem.

Our governing creed “People Make the Difference” is at the heart of all we do.

An organization is made up of people. To deny the importance of people factors is to deny reality. The greatest leader could accomplish nothing by communicating the greatest vision to the bricks and mortar, the computers, or other non-human assets. To lead people, you must have people skills; to lead an organization, you need organizational development.

An organization is more than the sum of its members.  One of the greatest fallacies in modern business is the belief that maximizing specific inputs (such as individual performance) results in maximizing organizational performance. Yet everyone knows that teams perform better than isolated individuals! An organization is always a team or a group of teams, and organizational development is the key to linking individual, team, and organizational performance.

An organization has a culture.  Any group of people has similarities and differences vis-à-vis any other group. To manage without paying attention to the organizational culture is like doing HVAC engineering while denying the existence of air.  Organizational development lets you read, understand, and improve the culture of your business.

An organization and its members are mutually dependent.  The idea that organizations own their members is obsolete. To win loyalty and obtain support from its members, an organization needs to balance collective and individual needs. The application of organizational development principles is the most powerful way to achieve such mutual successful outcomes.



The success of any business is rooted in the strategic alignment of vision, people and processes.